Blog Grid – Influencer Community of India

4 March

Is your brand ready for the changes in influencer marketing in India?

Influencer marketing has been rapidly growing in India, and the Advertising Standards Council of India (ASCI) has been keeping a close eye on it. In its latest report, ASCI found that influencer marketing is quickly becoming a preferred mode of advertising in India, with a projected growth rate of over 30% in the next few […]

4 March

The Future of Influencer Marketing – What to Expect

As influencer marketing continues to grow and evolve, what can we expect for the future of the industry? One trend that is likely to continue is the rise of micro-influencer marketing, as brands recognize the benefits of working with smaller but more engaged influencers. In addition, video content is expected to become even more popular, […]

4 March

Influencer Marketing in India – Trends and Insights

In India, influencer marketing is rapidly growing as social media usage increases. According to a report by Influencer.in, the Indian influencer marketing industry is expected to reach $75-$150 million by 2022. In addition, Instagram is the most popular social media platform for influencers in India, with 90% of influencers using the platform to promote their […]

4 March

The Impact of Influencer Marketing on Consumer Behaviour

Influencer marketing has become a powerful tool for brands to reach and engage with their target audience. But how does it actually impact consumer behaviour ? According to a study by Influencer Marketing Hub, 49% of consumers rely on influencer recommendations when making purchase decisions. In addition, 40% of consumers have purchased a product after […]

4 March

Micro-influencer Marketing: The Rise of Small but Mighty Influencers

Gone are the days where brands only worked with high-profile influencers with millions of followers. In recent years, a new type of influencer has emerged – the micro-influencer. These influencers typically have between 1,000 to 100,000 followers and specialize in niche topics like beauty, fashion, and food. Micro-influencers may have smaller followings, but they often […]

4 March

Best Practices for Brands Working with Influencers in India

Working with influencers in India can be a highly effective marketing strategy, but it requires careful planning and execution. Here are some best practices for brands working with influencers in India: Choose the right influencers – It’s important to choose influencers who align with your brand values and target audience. Look for influencers who have […]