Is your brand ready for the changes in influencer marketing in India?
Influencer marketing has been rapidly growing in India, and the Advertising Standards Council of India (ASCI) has been keeping a close eye on it. In its latest report, ASCI found that influencer marketing is quickly becoming a preferred mode of advertising in India, with a projected growth rate of over 30% in the next few […]
The Future of Influencer Marketing – What to Expect
As influencer marketing continues to grow and evolve, what can we expect for the future of the industry? One trend that is likely to continue is the rise of micro-influencer marketing, as brands recognize the benefits of working with smaller but more engaged influencers. In addition, video content is expected to become even more popular, […]
Influencer Marketing in India – Trends and Insights
In India, influencer marketing is rapidly growing as social media usage increases. According to a report by Influencer.in, the Indian influencer marketing industry is expected to reach $75-$150 million by 2022. In addition, Instagram is the most popular social media platform for influencers in India, with 90% of influencers using the platform to promote their […]
The Impact of Influencer Marketing on Consumer Behaviour
Influencer marketing has become a powerful tool for brands to reach and engage with their target audience. But how does it actually impact consumer behaviour ? According to a study by Influencer Marketing Hub, 49% of consumers rely on influencer recommendations when making purchase decisions. In addition, 40% of consumers have purchased a product after […]
Micro-influencer Marketing: The Rise of Small but Mighty Influencers
Gone are the days where brands only worked with high-profile influencers with millions of followers. In recent years, a new type of influencer has emerged – the micro-influencer. These influencers typically have between 1,000 to 100,000 followers and specialize in niche topics like beauty, fashion, and food. Micro-influencers may have smaller followings, but they often […]
Best Practices for Brands Working with Influencers in India
Working with influencers in India can be a highly effective marketing strategy, but it requires careful planning and execution. Here are some best practices for brands working with influencers in India: Choose the right influencers – It’s important to choose influencers who align with your brand values and target audience. Look for influencers who have […]
The Impact of Influencer Marketing on the Fashion Industry in India
Influencer marketing has had a significant impact on the fashion industry in India, as influencers have become an important part of the marketing mix for fashion brands. Here are some ways in which influencer marketing has impacted the fashion industry in India: Increased brand awareness – Influencers have the ability to reach large audiences and […]
The Latest Trends in Influencer Marketing: How Brands are Leveraging Influencers in 2023
Influencer marketing is a constantly evolving field, and brands must keep up with the latest trends to stay relevant. Here are some of the latest trends in influencer marketing that brands are leveraging in 2023: Nano-influencers – Nano-influencers are social media users with small but highly engaged followings. Brands are increasingly turning to nano-influencers to […]
The Rise of Influencer Marketing in India: Opportunities and Challenges
Influencer marketing has become a popular marketing strategy in India, as brands recognize the power of social media influencers to reach and engage with their target audiences. However, there are also challenges that come with influencer marketing in India. One of the challenges is the lack of regulation in the industry. Unlike in the US […]
5 Indian Influencers who are taking the Social Media World by Storm
India is home to some of the most talented and influential content creators on social media. Here are five Indian influencers who are making waves on social media: Bhuvan Bam – With over 20 million subscribers on YouTube, Bhuvan Bam is one of India’s most popular influencers. He is known for his comedic skits and […]